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Melton Building Society supporting future olympic and Paralympic stars through SportsAid Partnership

SportsAid and Melton Building Society are excited to be continuing their partnership providing talented young athletes in the East Midlands with financial support, recognition, and personal development opportunities to help them fulfil their potential. Melton Building Society has committed to supporting four local future Olympic, Paralympic and Commonwealth Games stars with SportsAid.

Kelechi Aguocha (Athletics), Amber Haycock (Para Swimming), Xavi Salcedo (Triathlon) and Millie Van Nierop (Netball) will continue being supported by Melton Building Society. Kelechi, Amber, Xavi, and Millie, are among the country’s brightest prospects having been nominated to SportsAid by their sport’s national governing bodies. Each athlete will receive an annual award of £1,000 to contribute towards costs such as travel, accommodation, and equipment.

“We are proud to be supporting the next generation of athletes. The past couple of years has been a challenging period for sports people who have had their ability to train and compete massively restricted, so we are delighted that the Society is able to help provide opportunities for local sporting talent to realise their full potential,” said Simon Taylor, Chief Executive, Melton Building Society.

“The Society is committed to investing in our communities and supporting grassroots sports for young people,” continued Simon. “By partnering with SportsAid we hope to engage with our young members to inspire them to get involved with the excitement of watching and playing sport.”

SportsAid, which was founded in 1976, supports more than 1,000 young athletes annually – generally from ages 12 to 18. The charity helps the next generation of British sports stars at the start of their careers – when most of them rely on parents for funding due to having no other sources of income. Over the last 45 years, more than £50 million in awards has been distributed by SportsAid.

The charity’s impressive track record was highlighted at the Tokyo 2020 Olympic and Paralympic Games where SportsAid alumni where SportsAid alumni managed to return a stunning haul of 141 medals collectively across the two Games. This included 47 of Team GB’s 65 medals (14 gold, 19 silver, 14 bronze) and 94 of ParalympicsGB’s 124 medals (26 gold, 33 silver and 35 bronze).


SportsAid’s extensive alumni stretches across the generations with Dame Jessica Ennis-Hill, Sir Mo Farah, Baroness Grey-Thompson, Dame Sarah Storey, Sir Steve Redgrave, Dame Katherine Grainger and Daley Thompson CBE all stand-out names. More recently, Dame Laura Kenny, Ellie Simmonds OBE, Adam Peaty OBE and Dina Asher-Smith all received awards in the last 15 years

“Melton Building Society are a brilliant example of an organisation investing in the communities they serve and providing opportunities for young people,” said Tim Lawler MBE – SportsAid’s Chief Executive. “We are proud to be partnered with Melton and grateful for the commitment shown towards supporting talented, up-and-coming athletes as they look to fulfil their ambitions in both sport and life.”

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